I’ve reviewed Perfumes: The Guide 2018 for my FT Magazine column (please click here to read it), but after I finished the piece, I had more to share from my interview with Tania Sanchez. Their Perfumes: The Guide 2018 includes more than 1,200 reviews of fragrances, along with tips on navigating that overwhelming perfume counter. Luca Turin and Tania Sanchez are the other brave souls. One such individual is Michael Edwards, whose Fragrances of the World, aka The Fragrance Bible, has been cataloguing and classifying perfumes since 1983. Thankfully, there are people who work tirelessly to make sense of the fragrance market and save us from experiencing choice overload. When I stand in front of a perfume counter, I’m reminded of something I learned in my university psychology course – too much choice leads to anxiety. Every year brings us a few thousand new perfumes.
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